Last updated: February 28, 2026
Chalk is operated by Heavytail Labs, LLC, a Massachusetts limited liability company. When you opt in to SMS alerts, you agree to receive automated text messages from Heavytail Labs, LLC (“Chalk”) at the mobile phone number you provide.
Chalk sends the following types of SMS messages:
Message frequency varies with live game activity. On game days, you may receive up to 10 messages per day depending on how many games match your alert filters. No messages are sent on days without games. Typical usage is 1–5 messages on active game days.
Message and data rates may apply depending on your mobile carrier plan. Heavytail Labs, LLC does not charge separately for SMS alerts — they are included with your Pro and Syndicate subscriptions.
You opt in to SMS alerts through the following steps in your account settings (requires a Syndicate subscription):
Consent to receive SMS messages is not a condition of purchasing or using Chalk. You may use the service without enabling SMS alerts.
You may opt out of SMS messages at any time by replying to any message with any of the following keywords:
After opting out, you will receive a single confirmation message and no further messages will be sent. You may also disable SMS alerts from your account settings.
To resubscribe after opting out, reply START or YES to any previous message, or re-enable SMS alerts from your account settings.
Reply HELP to any message for assistance. You can also contact us:
Your mobile phone number is collected solely for delivering SMS alerts and account verification. We will not sell, rent, loan, or share your mobile phone number or SMS opt-in/opt-out data with any third parties or affiliates for marketing or promotional purposes.
Your phone number is removed from our systems when you disable SMS alerts or delete your account. SMS consent records are retained for a minimum of 5 years from the date of consent or opt-out, as required by the Telephone Consumer Protection Act (TCPA).
For full details on how we handle your data, see our Privacy Policy.
SMS alerts are available to US mobile phone numbers. Major carriers supported include AT&T, T-Mobile, Verizon, and most US carriers. Carrier participation is not guaranteed. Heavytail Labs, LLC is not responsible for delayed or undelivered messages due to carrier issues.